Institutional communication of Juazeiro do Norte: a study of the photographs of Padre Cícero between 1911 and 1934
Memory, image, institutional communication.
The present work is the first part of a more in-depth research regarding the first records of what can (or cannot) be considered institutional communication in Juazeiro do Norte. Therefore, a survey was carried out to conceptualize several important points for the progress of this study. At this first moment, the activity carried out took place through a bibliographic review, bringing the concepts to important terms for understanding the part that will come next. These are the terms: institutional, memory, image, communication. It was also the objective of this initial task, to build a dialogue between these concepts and understand how some of these points can be “institutionalized”. We also seek to better understand the journalistic function of the image, something essential for this research. Based on these definitions, we hope to find the ideal way to answer the problem proposed at the beginning of this project.